IFF MAGIC JAPAN ~Fashion Expo in Tokyo, Japan~

I went to IFF MAGIC JAPAN which was held 2weeks ago at Tokyo Big Sight in Japan.


The world's largest fashion expo "MAGIC" which is held in Las Vegas in U.S. and comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing has partnered with JFW-IFF, the longest running fashion exhibition in Japan, as IFF MAGIC Japan.


Japan is the third largest fashion market in the world after the U.S. and the EU. Japan's fashion trends influence the fashion markets not only of Asia but all around the world.


IFF MAGIC Japan was the first time that Japan hosts a truly international trade fair for the fashion industries.


IFF MAGIC Japan is the fashion event for retail buyers and attendees from all over Japan and Asia as well as other parts of the world. IFF MAGIC Japan serves as a high-profile showcase for top Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as a valuable opportunities for international brands and suppliers to access the lucrative Japanese market.

I have been to MAGIC in Las Vegas a couple of times. Compare to MAGIC in the U.S., IFF MAGIC Japan is still small. But I think it will be expanded.

NY WOMEN'S SEPTEMBER ~Participated in COTERIE~

We also support Japanese brands to expand their business into overseas. Therefore we've been to 

New York, Paris, Berlin, London...many places for participating in trade shows for them.

Last week, we participated in COTERIE show in New York. COTERIE is a part of NY WOMEN'S SEPTEMBER which is an elevated fashion showcase comprised of eight unique shows, COTERIE, SOLE COMMERCE, STITCH, POOLTRADESHOW, ACCESSORIES THE SHOW, FAME, MODA, SOURCING@COTERIE.

COTERIE is the premier global marketplace that connects women's apparel, accessories, and footwear designers.

New York has such a strong energy.

Every time we go there,  we get a lot of great motivation and inspiration.

Jumble Tokyo Exhibition

I went to Jumble Tokyo Exhibition which was held in
Shibuya last week.



The Trade show, Jumble Tokyo has played a major role
amongst Japanese Clothing brands, accessories, home goods, as well as works of art within the industry for more than 10 years in the Tokyo fashion scene.



What makes Jumble unique is its vow for "quality first."

Their dedication is defined in its encouragement of local production and a long lifespan of goods through the careful selection of raw materials, perpetual design, and skilled craftsmanship.



However, Jumble and its 200+ vendors have collectively taken an initiative to present their story behind every produced product; who, how, and where our goods are produced within Japan.



Jumble organizes "JAMBLE PARIS" in Paris as well.


This exhibition is very cool.
Definitely "MUST SEE" expo.