The world's largest fashion expo "MAGIC" which is held in Las Vegas in U.S. and comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing has partnered with JFW-IFF, the longest running fashion exhibition in Japan, as IFF MAGIC Japan.
Japan is the third largest fashion market in the world after the U.S. and the EU. Japan's fashion trends influence the fashion markets not only of Asia but all around the world.
IFF MAGIC Japan was the first time that Japan hosts a truly international trade fair for the fashion industries.
IFF MAGIC Japan is the fashion event for retail buyers and attendees from all over Japan and Asia as well as other parts of the world. IFF MAGIC Japan serves as a high-profile showcase for top Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as a valuable opportunities for international brands and suppliers to access the lucrative Japanese market.
I have been to MAGIC in Las Vegas a couple of times. Compare to MAGIC in the U.S., IFF MAGIC Japan is still small. But I think it will be expanded.
